Why Value?

Travel influences communities everywhere.

2017 has been declared as the International Year of Sustainable Tourism for Development. This is an important year for GOOD Travel and for all GOOD travelers around the world.

What's more, all 193 United Nations Member States recently agreed to 17 goals for sustainable development. Under goals eight, 12 and 14 of the 2030 Agenda for Sustainable Development, the world acknowledged the importance of tourism and committed to promoting sustainable tourism.

We're here to help. GOOD Travel has set itself the goal of transforming the tourism industry into a force for GOOD. So why travel, and what kind of force are we talking about? Research comes from World Travel & Tourism Council Economic Impacts Report 2016.

10% of GDP

Travel and tourism account for 10% of the global GDP annually. 

1 in every 11 jobs

For every 11 jobs, one of those contributes directly to the travel or tourism industry.

Who we are.

We are a community of travelers and tourism businesses from every corner of the world. We all have one thing in common: we are pro-actively working to ensure that tourism has a positive impact on the local community, economy and environment.


$7.2 trillion

Tourism contributes an estimated US$7.2 trillion annually to economies everywhere.

284 million people

284 million people worldwide are employed in tourism.

We can create a better world.

Challenge yourself to learn more about the places and people you visit, and think critically about how you can positively contribute - economically, socially, and environmentally.


Let's stay in touch.

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