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With no prior experience in the industry, they implemented what they saw then as best practices from other industries. They hired locally, trained the team, empowered them and made what was then something unique: the entire staff shared the benefits of the business results.
Fast forward 10 years, and a lot has happened - another 5 hotels were added to our portfolio, with the same concern for local resources (in its many aspects) being considered.
In 2014, I made the same move and transitioned from traditional corporations (whatever that means) into the family business, and started attending international travel fairs. There, exchanging ideas with other similar hotels, I realized we were not isolated on this view - on the contrary, there is a multitude of similar hotels, parks and restaurants that believe tourism has a role to impact, increase awareness and - why not? - educate tourists on one of the rare occasions when we are looking for new perspectives.
I realized we were not isolated on this view - on the contrary, there is a multitude of similar hotels, parks and restaurants that believe tourism has a role to impact, increase awareness and - why not? - educate tourists on one of the rare occasions when we are looking for new perspectives.
But this is not the only thing in common among these hotels. They are usually also small boutique properties, where the owner personally believes in the agenda and moves it forward - most of the time, investing out of their own funds. By definition and contrast, they also usually lack the means and resources to promote their experiences globally, both through media or travel agencies. As a result, their business results with these experiences are limited, which tends to also shorten the time they are offered (and their impact).
That’s how Bee+Hive came to be. By combining a strong and aligned portfolio of members around sustainable experiences, we generate the resources to back their promotion. We also as a group help them generate meaningful connections that enable them to develop better, more inspiring and impactful experiences.
The bee has an essential role in the natural pollination process - but as important as it is, it can only be impactful within a coordinated contact of the hive. We believe this is also true to tackling the sustainable issues we currently face - our individual efforts need to be complemented with a common attempt to improve the environment where we live in.
The bee has an essential role in the natural pollination process - but as important as it is, it can only be impactful within a coordinated contact of the hive. We believe this is also true to tackling the sustainable issues we currently face.
Our partnership with GOOD Travel is of significant importance on both levels. With their know-how and reach, they can be a strong platform to contact and enlist hotels that develop fantastic experiences, supporting our goal to build a consistent and cohesive group (a HIVE, if you will).
But we also call on GOOD travellers interested in sustainable experiences (you guessed it - you, the BEEs). As in a regular beehive, collaboration is also essential here. We are calling on BEEs or GOOD travellers to recommend sustainable tourism businesses who could benefit from joining Bee+Hive.
So if you’ve been to a hotel that inspired you, or experienced an activity that dazzled you and not only opened your mind for something that is happening, but also made you want to participate in the solution, please let us know! This can be done through our website, social media or email to contact@beeplushive.com
