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Our vision at The Centre for GOOD Travel is for travel and tourism to contribute to thriving communities and places. In order for that to happen, there needs to be a fundamental shift in how we think about travel and its purpose, in the way we operate tourism businesses and experiences and in our value and respect for nature.
Through our recent blog series, we’ve taken our readers through our evolution as a business and we are incredibly excited to officially launch The Centre for GOOD Travel, with a purpose to build regenerative capabilities within the tourism industry.
In our earlier blog, we explain our key areas of work. What does this mean for you? Whether you’re a traveller, a tourism operator, a policy-maker or simply a passionate change-maker, there is potential for us to learn and work together.
To our travellers, the ethos from our trips hold strong but we work even more intentionally to ensure that not only are we having a positive impact when we travel together but that we’re creating an influence that allows for our travellers, communities and places to thrive.
To our partners and other tourism businesses, we offer the opportunity to deepen your knowledge in regenerative thinking and practice through consulting and courses, to share your own regenerative story through our storytelling opportunities and to partner with us on intentional experiences that support the thriving of your place.
To policy-makers and tourism boards - we are committed to developing the understanding and implementation of a regenerative approach to tourism - critical for leveraging change at a systems level - and welcome opportunities to collaborate with government organisations, industry bodies and other organisations.
Join our community, ask us a question, drop us a “hooray!” or find out how we can work together. We invite you to connect with us.